Blog and articles

A blog is one of the most durable ways to bring new visitors to a small store. Every post is a page that can turn up in search, answer a real question, and show shoppers you know your craft. Backline gives your blog and article pages a clean, readable layout, so your writing is the star.

Add a blog post

Blog posts live in your Shopify admin, and the theme displays them.

1. Go to Content → Blog posts.
2. Create a post and add your text, images, links, and any video you want to include.
3. Add a few tags so related posts group together.
4. Publish when you are ready, or schedule it for a future date. Posts stay hidden until then.

Tip

Pick one clear question or idea per post and answer it well. A focused “how to care for a wool scarf” post is easier to find, and more useful, than a broad update that tries to cover everything.

Write posts people actually finish

• Start with the payoff. Tell the reader what they will get in the first line.
• Break the page into short sections with clear subheadings, so it is easy to skim.
• Add a photo or two. They give the eye a rest and make the page feel generous.
• Close with a gentle next step, like a link to a related product or collection.

Ideas that tend to work

• How-to guides teach something useful and pull in people searching for that answer.
• Gift guides group products around an occasion and are easy to share.
• Behind the scenes posts build trust by showing the people and the care behind your products.

Connect your blog to your store

Add your blog to your main menu so shoppers can find it, and link from a post to the products it mentions. A reader who has just learned why your product is special is in a great frame of mind to buy it.